TSG International AG has named SDG Distribution its distributor of technical action sports equipment in France. TSG said this “reinforces its commitment to greater brand presence and awareness in the French market.”

“We are very excited to welcome TSG to our brand portfolio,” said Charles Martin, CEO of SDG Distribution. “The collaboration between TSG and SDG is an obvious one, as the two companies share the same sports and, above all, the same values.”

SDG, based in Soorts-Hossegor, France, distributes bikes, skates, scooters, and surf gear and represents action sports brands, from Paris Trucks to Gibbon Slacklines.

“The partnership with SDG is not just about expanding our global brand presence; it’s about strengthening our service commitment to our customers and consumers in France,” said Marcel Korner, CEO of TSG International AG. “I’m confident that our collaboration with SDG will take us to the next level and strengthen our brand positioning in the French market.

“As we embark on this new journey, I would like to express my gratitude to BS Trading for their years of dedicated service and support. I wish them continued success in their future endeavors,” continued Korner.

Image courtesy TSG International/Dominik Bosshard, Instagram