REI Launches First Ever Television Commercials
REI (Recreational Equipment, Inc.) said it is launching two commercials in select cities that mark the company’s foray into broadcast advertising. The advertisements, created by BBDO Atlanta, run in eight cities from November 30 through December 24
Black Friday Deals Generate Increased Traffic
The 2009 Holiday shopping season kicked off with what appeared to be large increases in traffic for many retailers, but that traffic apparently resulted in less sales than expected for many. Early indications are that consumers got out early to snap up t
Black Friday Deals Generate Increased Traffic
The 2009 Holiday shopping season kicked off with what appeared to be large increases in traffic for many retailers, but that traffic apparently resulted in less sales than expected for many. Early indications are that consumers got out early to snap up t
Tifosi Optics Hires Director of Sales and Operations
Tifosi Optics, based in Watkinsville, GA, announced that Tom Cox has joined the company as director of sales & operations. Cox has held senior sales and marketing positions at Bite footwear, Aetrex Worldwide, Mizuno Golf, Rawlings Sporting Goods and Ektel
European FW Importers Upbeat on EC Vote
As expected, the European Commission Anti-Dumping Advisory Committee voted 15 to 10 last week against renewing anti-dumping duties set to expire this year for leather footwear from China and Vietnam…
Icebug Hires U.S. Manager
Icebug, the footwear brand based in Göteborg, Sweden, hired Gary Richter to head up its U.S. operations…
Retailers Get Serious with Black Friday Promotions
SportsOneSource analysts and editors were out in force over the weekend assessing the market trends and talking to retailers. Following are a few Black Friday strategies presented by some of the major athletic chains:
NRF: Holiday Shopping Kicks Off with More Spending Less
As the closely-watched Black Friday weekend wound down, a National Retail Federation survey conducted over the weekend confirms the expected: more people spent less. According to NRF’s Black Friday shopping survey, conducted by BIGresearch, 195 mill
REI Debuts TV Ads on YouTube
Recreational Equipment Corp. has debuted its two, first-ever television commercials on Youtube.com. The retailer will run the 30-second spots during the current holiday season in undisclosed markets…
Kokatat Launches Paddling Blog
Kokatat, the paddlewear and accessories company, launched its official blog: http://blog.kokatat.com. The Kokatat blog will offer readers content from Team Kokatat (sponsored whitewater and sea kayakers), Kokatat Ambassadors (supported athletes from withi
Birkenstock USA Partners With Soles4Souls
Birkenstock USA, LP announced a partnership with Soles4Souls, the international shoe charity. From Nov.16, 2009 through Jan. 5, 2010, participating Birkenstock retailers across the nation will be collecting donations, both monetary and of footwear, as par
Backcountry’s ODAT Websites Offering Combined Shipping
Backcountry.com's ODAT (one deal at a time) websites are offering combined shopping. Customers of SteepandCheap.com, WhiskeyMilitia.com, Brociety.com, Chainlove.com, Bonktown.com and Tramdock.com can stockpile their multiple one-at-a-time orders for
REI Snow Report Relaunches
REI (Recreational Equipment, Inc.) has relaunched the REI Snow Report with updated functionality for iPhone users. The upgrade includes a free mobile application to explore ski resort access…
86 Companies to Debut at SIA’s Snow Show
Eighty six companies will make their debut at the SnowSports Industries America's first-ever Snow Show at the Colorado Convention Center (Jan 28-31) in Denver…
RECALL: Gander Mountain Treestands
Gander Mountain Co. is recalling about 13,000 hang-on fixed position treestands. The clasp may open unexpectedly if the strap is fastened incorrectly, causing the treestand and user to fall to the ground…
