Britney Spears to Remain the Face of Candie’s
Iconix Brand Group, Inc. has renewed its exclusive partnership with singer Britney Spears for its Candie's brand, which is available only at Kohl's Department Stores. Spears will appear in the Candie's only at Kohl's marketing campaign
Brooks Sponsors First Triathlete
Brooks Sports, Inc. announced a multi-year partnership with Chrissie Wellington, world-renowned British triathlete and reigning Ironman Champion. Wellington is the first triathlete to join Brooks’ strategic group of professional athletes…
New Era Partners with PONY Baseball/Softball Leagues
New Era Cap Co. announced a partnership with PONY (Protect Our Nation’s Youth) Baseball and Softball organization. Under the terms of the agreement, New Era will become the official on-field cap of PONY, outfitting nearly 500,000 players and coaches
Chaos Signs on with Shopatron
Chaos Headwear said Shopatron, Inc. will provide it with a B2C website offering fulfillment through its dealers beginning Feb. 1, 2010…
Rawlings Extends Partnership with Babe Ruth League Baseball
Rawlings has reached an agreement that will allow the company to continue as the official supplier of baseballs, softballs and helmets for Babe Ruth League baseball…
Larry Pluimer Joins Waypoint Outdoor
Jim Purdy and Bob Holding, co-owners of Waypoint Outdoor sales agency in Seattle, announced the addition of Larry Pluimer to the Waypoint Outdoor team…
Icebreaker Opens First Store in France
Icebreaker,the outdoor merino wool apparel company based in New Zealand, opened the first independent Icebreaker store. The location was opened in Europe in collaboration with Travel Store SARL as retail partner. It opened Saturday, 16th of January 2010,
OGIO Partners with Tucker Rocky Distributing
OGIO International, Inc. has established a new relationship with Tucker Rocky Distributing, a distributor to the powersports industry…
Duffy to Head Performance Footwear for Timberland
The Timberland Co. appointed Gregg Duffy as senior director of performance footwear. In this role, Duffy is responsible for the overall management of Timberland’s global performance footwear portfolio, including multi-sport, hiking and seasonal offe
Cabela’s Names Chief Merchant
Cabela's Inc. has appointed Brian J. Linneman as executive vice president and chief merchandising officer. Previously, Linneman was senior vice president of global supply chain and operations, Linneman will be responsible for merchandising, planning,
3N2 Debuts Fastpitch Softball Cleat with Pitching Toe
3N2 has released its first fastpitch softball cleat with a reinforced pitching toe – the Accelerate PT. The Accelerate PT is an extension of 3N2's successful Accelerate line of women’s fastpitch footwear. Its release has been met with positive
Nike Training Exec Joins Gatorade
Andrea Fairchild, former global business development director for Women's Training at Nike, Inc., has been named VP of brand marketing at Gatorade…
Gildan Activewear Missing Six Employees in Haiti
Gildan Activewear Inc. is unable to account for six of its 44 employees in Haiti, Chief Executive Officer Glenn Chamandy said in a memo to employees. As reported, one of Gildan's three contractor facilities in Haiti was “substantially damaged” in the
Grassroots Outdoor Alliance Partners with Nau
Grassroots Outdoor Alliance added the apparel brand Nau as a vendor partner…
Grassroots Outdoors Alliance Partners with Peregrine Outfitters
Grassroots Outdoor Alliance partnered with Peregrine Outfitters as its new vendor partner…
