J.C. Penney Targets $5B in Sales Growth in 5 years
J.C. Penney Co. plans to increase annual sales more than one-fourth, or $5 billion, to $23 billion by 2014, driven by online sales and new products such as the upcoming Liz Claiborne exclusive collection…
Arena Signs Swedish Butterfly Swimmer
Arena, the swimwear company, signed a two-year sponsorship deal with the Swedish butterfly specialist Sarah Sjöström…
Puma to Hold Off on Acquisitions
Puma plans to focus on the integration of its just-acquired golf equipment brand Cobra before making further acquisitions, Chief Executive Jochen Zeitz told shareholders at the company's annual meeting…
Sierra Trading Post Expands Web Shipping to 92 Countries
In response to growing demand from its international customers, Sierra Trading Post said it has nearly doubled the number of countries web orders can be shipped to…
Deckers Appoints VPs of Marketing and Information Technology
Deckers Outdoor Corporation announced two new key additions to their Executive team, Jessica Buttimer, VP of marketing, reporting to Angel Martinez, chairman & CEO, and Yul Vanek, VP of information technology, reporting to Zohar Ziv, COO…
REI Announces New Board Members
REI (Recreational Equipment, Inc.) announced the results of the 2010 board elections during its annual membership meeting held Monday, April 19 at the co-op's Seattle flagship store. Co-op members elected Brenda Davis, Anne Farrell, John Hamlin and J
NUUN and Co Adds Sales Specialists
NUUN & Co, the hydration tablets specialists, announced two new senior additions to its sales team, recruiting Jeff Dean as Director of Specialty Sales and Scott Schilter as Manager of Run/Tri/Outdoors…
Chums Relaunches Website
Chums, the eyewear retainer and accessories manufacturer, launched a redesigned website to showcase the company's safety products and to give reps a deeper resource to help pursue new sales opportunities…
SportsOneSource Announces 2010 SGB 40 Under 40 Award Recipients
The honorees for the annual SGB 40 Under 40 awards have been selected and once again include some of the brightest young stars in the sporting goods industry. The recipients, selected out of a list of over 300 nominations by a panel of SportsOneSource an
Trek Loses Lawsuit Against Winery
Trek Winery, a family-run winery in Novato, CA, won a federal trademark lawsuit filed by Trek Bicycle Corp. over the winery's name…
Cybex Announces ‘Eat, Drink and Drive with Greg Norman’ Promotion
Cybex International, Inc., the exercise equipment manufacturer, announced its “Eat, Drink and Drive with Greg Norman” promotion, providing country clubs, resorts and other facilities that purchase the CYBEX Golf Fitness Sweet Spot solution prior to July 3
Ben Roethlisberger Dumped as Beef Jerky Spokesperson
A Pittsburgh food company has ended its beef jerky sponsorship deal with Ben Roethlisberger following the Steelers quarterback's sexual assault allegations. The company had sold “Big Ben's Beef Jerky” in bags depicting the quarterback at local s
Prince Sports Completes $12 Million Equity Offering
According to an amended Reg D filing with the U.S. Securities and Exchange Commission, Prince Sports Management Holdings LLC completed its $11.67 million equity offering of Class A-1A units as part of a refinancing of its business…
GSI Commerce Appoints Marketing Services Chief
GSI Commerce Inc. appointed Chris Saridakis as chief executive officer of the company's marketing services segment. In this capacity, Saridakis will oversee GSI's existing marketing services businesses, e-Dialog and TrueAction…
Obama to Speak Friday at White House Conference on Great Outdoors
The White House media office confirmed that President Obama will kick off a White House Conference on America’s Great Outdoors taking place Friday at the Department of Interior. Several outdoor industry executives are expected to attend the event, w
