Body Glove International LLC has inked a deal to expand sales of its products into the Gulf market. Body Glove has teamed up with United Arab Emirates based retail giant Sun and Sand Sports LLC to launch the brand in the UAE.
Russ Lesser, President of Body Glove International, had this to say about the expansion, “Until now this market remained untapped for us. We are excited about the partnership and confident this deal will have a substantial effect on Body Glove's global sales and brand recognition.”
Marvin Shire, CEO of Gulf Marketing Group, added, “We are equally excited and committed to the brand. Look forward to a long and prosperous partnership”.
Body Glove wetsuits, personal floatation devices, apparel, aquatics and accessories will now be available to the UAE market. Delivery of Body Glove products is imminent and should be ready for purchase at selected Sun and Sand Sport locations this month.
Founded in Dubai in 1979, Sun & Sand Sports LLC is the largest multi-gender Sports retailer and wholesaler in the Middle East with over 80 stores in 6 countries across the GCC.