Raleigh Offers $10,000 Sponsorship Deal to Promote Cyclocross
Raleigh, which has beefed up its marketing in the United States since being acquired by Accell Group last year, will provide a single season sponsorship package worth more than $10,000 to the highest placed rider without a sponsorship contract at the Rale
Skins Compression Clothing Expands Team in Northern California
Skins Compression, the maker of gradient compression sportswear, announced that experienced sales representative, Conor Fournier, has joined the sportswear brand. In the past six months, Skins has rapidly grown the brand by putting an increased focus on
New Balance Launches Runnovation Global Brand Campaign
New Balance unveiled a new brand campaign that documents real people who are redefining the current state and future of running. The fully-integrated campaign introduces a new word, “Runnovation” which reflects New Balance’s long-standin
Under Armour Showcased on Outdoor Channel
A brand new half-hour TV series, titled “Under Armour Presents Ridge Reaper,” is launching on Outdoor Channel. The show features seasoned hunter Jason Carter and the Under Armour team – comprised of Under Armour executives Kip Fulks, Koby Fulks, and Brya
Peak Sports Sees First Half Earnings Decline
Peak Sports Products, one of China’s largest sportswear makers, warned that it expects profit for the first half to “decrease considerably” from a year earlier…
Native Shoes Names New U.S. Sales Agency
Native Shoes named The NTWRK Agency as its U.S. sales agency of record for its all its lightweight EVA footwear effective immediately…
BSN Sports Partners with the LeBron James Family Foundation
The LeBron James Family Foundation (LJFF) announced a new partnership with BSN Sports. As part of the partnership, BSN Sports will be the sole creator and distributor of all official LJFF-branded apparel including team jackets and T-shirts. BSN will also
Unifi Amends Senior Secured Credit Facility
Unifi Inc., a major supplier of polyester fibers used to make many brands of sporting goods apparel, said amendments to a $150 million senior credit facility will give it more liquidity and flexibility…
SealSkinz Launches U.S. Subsidiary
SealSkinz Ltd., a U.K.-based manufacturer specializing in fully waterproof, windproof and breathable hand, foot and head accessories, has launched a North American subsidiary, SealSkinz Inc., to bring their line of waterproof, windproof and breathable glo
Town Sports International Adds Fitcorp Private Fitness Division
Town Sports International, the owner and operator of of fitness clubs in the Northeast and mid-Atlantic, launched its new Fitcorp Private Fitness Division designed to manage private fitness centers for both large and small companies…
Dick’s Sporting Goods Launches Digital Training Platform for Athletes
Dick's Sporting Goods launched a digital training platform with sports training provider, IMG Academy, to help athletes maximize performance beginning “Day One” of each new season…
Julbo USA Named Eyewear Sponsor of the Western States Endurance Run
Julbo USA has signed on as the official eyewear sponsor of the 2013 Western States 100-Mile Endurance Run…
Fleet Feet Sports Forms Franchise Partnership with Off ‘n Running
Fleet Feet, Incorporated, the nation’s leading franchisor of running specialty stores, announced a franchise partnership with John Dewey today, owner of Off ‘n Running stores in Greensboro and High Point, North Carolina. This is the first part
Warrior Football Signs Blackpool Soccer Star
Warrior Football announced the signing of England Under-21 international and Blackpool winger Thomas Ince in conjunction with unveiling its new control boot, Gambler…
NSGA: Team Sports Participation Rates Mixed
According to the National Sporting Goods Association's latest Sports Participation report, participation lagged in basketball, baseball, ice hockey and soccer in 2012, while it increased in lacrosse, softball and volleyball. The largest drop in team
