SGB Executive

Aisle Talk, Week of August 1

The biggest promotions, acquisitions and strategies to hit the active lifestyle industry this week.

Adidas Q2 Boosted by U.S. Momentum

Adidas AG reported sales grew 25.6 percent in North America in the second quarter, accelerating from a gain of 21.6 percent in the first quarter.

Crocs’ Shares Crash On Reduced Outlook 

Shares of Crocs Inc. fell 23.3 percent, to $8.44 on Aug. 3, after the cushy shoe maker missed top and bottom line expectations for the second quarter and lowered its guidance for the year.

Fitbit Q2 Sales Vault on New Products

Although profits fell due to continued investments in research and marketing, Fitbit Inc. continued to defy critics by reporting sales that kept surging ahead in the second quarter.

Big 5 Fights Off Liquidation Pressures in Q2

Big 5 Sporting Goods reported earnings fell 19.2 percent in the second quarter due to the impact of liquidation sales by Sports Authority and Sport Chalet but they still came in ahead of internal expectations.