SGB Executive

EXEC: Inside Under Armour’s First Investor Day in Six Years

CEO Kevin Plank underlined the brand’s underdog positioning and attitude by describing the company as a “$5 billion start up.” Senior executives provided an in-depth qualitative overview of the company’s product, brand, and commercial strategies and other key initiatives being executed.

EXEC: Puma Opens New Creative Hub at Global Headquarters in Germany

Studio48 is a new creative hub at its headquarters in Herzogenaurach, Germany where Puma’s designers and creatives can come together to freely develop new ideas and create concepts for new performance and Sportstyle products as well as campaigns.

EXEC: Adidas HQ Raided Amid On-Going Tax Probe

Adidas has reassured stakeholders that it has compiled and has been cooperating with authorities over an extended period, furnishing them with the documentation and pertinent information required to the tax investigation. 

EXEC: Revelyst to Directly Oversee Giro and Bell Sales and Distribution in UK

Revelyst said UK retailers and customers can expect exciting developments in the coming months, including the launch of refreshed e-commerce platforms for both Giro and Bell, expanded community initiatives, and events designed to celebrate and support the UK cycling, snow and powersports communities.