SGB Executive Outdoor
New Balance Partners with W.L. Gore
Boston-based New Balance Athletic Shoe, Inc. entered a new strategic partnership with W.L. Gore & Associates, the maker of GORE-TEX fabrics. The partnership comes as New Balance launches its Outdoor initiative at the Winter Outdoor Retailer show later thi
Brunswick Shuffles Management
Brunswick Corporation streamlined their organizational structure to advance the integration of its marine operations. Under the new structure, the company said that the heads of its boat divisions will report directly to Brunswick Chairman and Chief Execu
Conservation Alliance’s ‘Ads for Earth’ Raises over $200,000
The Conservation Alliance “Ads for the Earth” benefit auction raised $205,210.40, all of which will go into the group’s fund to support organizations working to protect wild places throughout North America…
Regional Outdoor Magazines Form Alliance
Outdoor Adventure Media, LLC has announced a partnership consisting of five outdoor sports magazines throughout the United States. The partnership of independent outdoor sports and adventure travel magazines will consist of Adventure Sports Journal, Blue
Asics Opens Running Specialty Store in Tokyo
ASICS Corporation will open its first-ever running specialty store worldwide on February 11, offering a full line of running footwear, apparel and accessories for beginners to performance runners. ASICS Store Tokyo will open exactly a week before Tokyo Ma
Nike Launches New AF25 Marketing Campaign
Nike launched its new marketing campaign, The Second Coming: Our Game, Our Time” to introduce the new Air Force 25. The new advertising spot will debut on MTV. The campaign will also feature two unique music collaborations, out-of-home in six markets, ver
Smartwool Announces Latest Round of Advocacy Grants
SmartWool Corporation announced the latest round of grant recipients from the SmartWool Advocacy Program, which includes the SmartWool Advocacy Fund and the SmartWool Breast Cancer Fund. This round of grants is our largest so far with $113,000 distributed
Kelty Inks Partnership with Glass McClure
Kelty will partner with Sacramento-based Glass McClure in a 2007 redesign of their print and online advertising campaigns. Glass McClure will work with Kelty to redesign their website, develop a comprehensive ad inventory, and bolster a web outreach campa
Pacific Cycle Joins Bikes Belong
Pacific Cycle has joined Bikes Belong, the national coalition of more than 350 bicycle suppliers and retailers working together to put more people on bicycles more often.
Hot Chillys Signs Deal with CenterStone
Hot Chillys is now LIVE on CenterStone’s B2B Sales Order Management solution, iVendix. Hot Chillys’ dealers and sales reps will be able to place their pre-season orders and all their re-orders through this Web-enabled B2B tool. Dealers will also be able
Callaway Expects Ficsal 2006 Sales and Earnings to Climb
Callaway Golf Company net sales are expected to be approximately $1.018 billion, with corresponding fully
diluted earnings per share ranging from 33 cents to 35 cents. Excluding certain charges, pro forma fully diluted earnings per share is expected to ra
CW-X Enters Australia and New Zealand Markets
CW-X has expanded into Australia and New Zealand. It's part of the New York-based Wacoal Sports Science Corp.'s (WSSC) international growth plan targeting English-speaking countries. Last year the company made a successful launch into the Canadi
Pizzazz Moves to New, Bigger Offices
Pizzazz Performance Wear has opened a new corporate office and warehouse facility to accommodate increased product demands. The new facility has more than triple the warehousing capacity of the previous warehouse…
Buzz Off Taps Hemmerling to Head Private Label Initiative
Buzz Off Insect Shield is implementing a new strategic business initiative focusing on private label manufacturing. Rick Hemmerling, former president of ExOfficio outdoor and travel apparel, has signed on to help assemble and lead the Seattle-based team.
Timberland Named to Fortune’s ‘100 Best Companies to Work For’
The Timberland Company was ranked 78th among the “100 Best Companies to Work For” by FORTUNE magazine. The company cited its commitment to employees and the communities in which they work and live as helping to gain this recognition every year since the
