Burton Snowboards hired Gabrielle Sampietro as its first VP of Apparel, a newly created position that will head up the leading snowboard companys four-season apparel business. Gabrielle will be based in Burtons Irvine, California offices and will begin her new role on Monday, March 26.
“Gabrielle brings 25 years of diverse, international experience to the growing apparel segment of our business,” says Burton CEO Laurent Potdevin. “She created and owned her own successful apparel company, held senior level positions at multi-national corporations and has extensive experience with apparel development, sourcing, production and quality control. Her multi-faceted skill set and expertise will be a tremendous asset to Burtons Senior Management team and the apparel crew.”
Reporting to Burtons Executive Vice President and General Manager Clark Gundlach, Gabrielle is charged with taking Burtons growing apparel business to the next level. She will create and execute the global strategy for the apparel segment and head all aspects of product development, including sourcing and merchandising. Gabrielle will also lead an apparel team, which will be based at Burtons Irvine California offices in the heart of the board sports industry.
“We conducted an extensive search through a pool of highly qualified candidates, and Gabrielle rose to the top because of her impressive range of expertise in the apparel industry,” says Burtons Executive Vice President and General Manager Clark Gundlach. “Were very excited to have someone of Gabrielles caliber driving our apparel business into the future.”