SGB Executive Outdoor
Nike Cuts Ties with Trek
Nike plans to drop most of its cycling apparel and footwear line for consumers as it narrows its focus to outfitting cycling teams and Nike-endorser athletes. Nike's seven-year relationship with Trek Bicycle Corp., which produces clothing and shoes f
Reebok Launches $30mm Running-Focused Ad Campaign
Reebok is launching a $30m multimedia marketing campaign in the U.S. called “Run Easy”. The campaign is designed to motivate runners to have fun with their exercise, and one of its poster ads takes a swipe at Nike's “Just Do It” slogan with the messa
Horizon Fitness Promotes Clint Myers to VP, Product and Engineering
Horizon Fitness promoted Clint Myers to vice president of product and engineering. In his new role, Myers will lead product managers in executing annual plans from conceptualization to final production…
Nike Runs Dice-K Ads Exclusively in Japan
Nike announced that a new 30-second broadcast commercial featuring Japanese star and Boston Red Sox rookie pitcher Daisuke Matsuzaka will begin airing today on television exclusively in Japan to mark the athlete's professional debut this week in the
The Walking Company Enters Maine
The Walking Company, will open a new location in South Portland, Maine, its first location in the state, on April 13. The 1,725 square-foot location will be located at The Maine Mall, 364 Main Mall Road…
Dick’s Sporting Goods Set to Open Pro Soccer Park
Dick's Sporting Goods Park, a professional soccer stadium & field complex, is set to open its doors to the public. Once open, the 18,000-seat outdoor stadium and 24 full-sized outdoor fields located in Commerce City, Colorado will be the home of the
Yakima Inks Deal with Wolverine Footwear and Apparel
Yakima inked a partnership with Wolverine footwear and apparel as the official apparel sponsor of Yakima’s 2007 Road Warrior Tour, the company’s grassroots field marketing program. Road Warrior staff will wear Wolverine apparel at over 400 retail venues a
Nautilus lays off 30
Nautilus laid off about 30 people across the company in an effort to move “decision-making closer to the customer,” according to the Oregonian.
Nike and adidas Take Jersey Battle to Brazil
Reports out of Brazil have adidas making overtures to the Brazilian Football Confederation (CBF) to become sponsor. The CBF's current contract with rival Nike is set to expire in 2018 with adidas' bid reportedly far outpacing the current level s
Reebok Sues Nike Over Patent Infringement in ‘Free’ Line
Reebok International Ltd. has filed a lawsuit against Nike, Inc. in the U.S. District Court for the Eastern District of Texas, claiming Nike infringed on a patent arising from Reebok’s collapsible shoe technology. Infringing products include 11 different
Timberland Appoints Acting CFO
The Timberland Company has appointed John Crimmins as acting CFO. John has served as Vice President, Corporate Controller and Chief Accounting Officer since 2002. As acting CFO, John will be responsible for the full range of finance activities including a
Johnson Outdoors Receives Flood Recovery Grant
Johnson Outdoors has been awarded $500,000 by New York's Empire State Flood Recovery Grant Program, established to provide supplemental compensation for businesses impacted by catastrophic flooding in that state last year. The grant will be made in t
Mainland Headwear Partners with GBG for FIFA Headwear
Mainland Headwear Holdings, Ltd has acquired the worldwide exclusive manufacturing rights and distribution rights in Greater China and Japan of The Fédération Internationale de Football Association (“FIFA”) branded headwear from Global Brands Group (“GBG”
Devin Leaving Outdoor Retailer Show
Peter Devin, the outdoor group director for Nielsen in charge of the Outdoor Retailer and Fly Fishing Retailer trade shows, has decided to move on to pursue other opportunities “within and around” the outdoor industry. Devin spent five years working to cr
RECALL: Dynacraft Bikes
The CPSC and Dynacraft BSC Inc., of American Canyon, Calif.
are recalling about 32,000 Triax PK7 and Vertical PK7 Bicycles. The bicycles were manufactured by Shun Lu Bicycle Company, of Guangdong, China. The bicycle frame can crack while in use, causing t
