SGB Executive Outdoor
Feelfree Kayak Adds to Rep Force
Feelfree Kayak is continuing building a sales force for the specialty and outdoor dealer channel and has added Erik Steinour as the company's Mid-Atlantic sales representative. Erik will work with dealers in Pennsylvania, New Jersey, Delaware, Maryla
Rollerblade Partners with PE4life
Rollerblade and PE4life, the advocate for quality health and fitness programs, have joined forces in an initiative to fight childhood obesity through fitness-oriented skating programs in schools, K-12, across the country. As part of the new partnership, R
Puma CEO Says PPR Not Planning on Raising Offer
Puma AG's chief executive Jochen Zeitz said he has no indication that PPR SA is planning to increase its bid for the German sporting goods company's shares that it does not yet own. Shareholders at Puma's annual meeting criticized the price
Lotto Signs License for Brazil
Lotto Sport Italia signed a licensing agreement with Brazilian company Filon Confecções Ltda which will allow Filon Confecções to manufacture and market Lotto branded products throughout Brazil until December 31, 2009, with a renewal option for a further
Mad Dogg Athletics Wins Trademark Suit
Mad Dogg Athletics, Inc., a provider of instructor education and products for indoor cycling, said it won a federal lawsuit against Pan Holdings, Inc. for cyberpiracy and infringement of its Spin® trademark. Mad Dogg said Pan Holdings, a Massachusetts-bas
Federated Bumps Up Funding for Online Business
Federated Department Stores, Inc. has announced an additional capital investment of approximately $100 million in 2007-2008 to support continued growth in its direct-to-consumer businesses, including macys.com, bloomingdales.com, Bloomingdale's By Ma
Kathy Van Ness to Head Christina and Gottex Swimwear
The SEA Group, based in Montreal, appointed Kathy Van Ness as Executive Vice President/Chief Marketing Officer of its Christina and Gottex swimwear brands. She was formerly Executive Vice President for the Swimwear Group at Warnaco, Inc., in Los Angeles..
The Conservation Alliance Issues $350,000 in Grants
The Conservation Alliance sent checks totaling $350,000 to 13 organizations working to protect wild places throughout North America. The donations marked the Alliance’s first disbursal of funding for 2007, and represent the largest single funding round in
New Balance To Host Auction for Education
New Balance and chasingKIMBIA, a blogumentary that documents the lifestyle and training of some of the world's best marathon runners from Kenya, announce the “Auction for Education” to raise funds for the KIMbia Foundation in support of youth educati
Outdoor University Finalizes 2007 Schedule
Outdoor University, an Outdoor Industry Association (OIA) event, announces the final program and speaker agenda for 2007 events. The program will be offered at four sessions across the country, providing regional retailers with training aimed at equipping
Nike Cuts Ties with Trek
Nike plans to drop most of its cycling apparel and footwear line for consumers as it narrows its focus to outfitting cycling teams and Nike-endorser athletes. Nike's seven-year relationship with Trek Bicycle Corp., which produces clothing and shoes f
Reebok Launches $30mm Running-Focused Ad Campaign
Reebok is launching a $30m multimedia marketing campaign in the U.S. called “Run Easy”. The campaign is designed to motivate runners to have fun with their exercise, and one of its poster ads takes a swipe at Nike's “Just Do It” slogan with the messa
Horizon Fitness Promotes Clint Myers to VP, Product and Engineering
Horizon Fitness promoted Clint Myers to vice president of product and engineering. In his new role, Myers will lead product managers in executing annual plans from conceptualization to final production…
Nike Runs Dice-K Ads Exclusively in Japan
Nike announced that a new 30-second broadcast commercial featuring Japanese star and Boston Red Sox rookie pitcher Daisuke Matsuzaka will begin airing today on television exclusively in Japan to mark the athlete's professional debut this week in the
The Walking Company Enters Maine
The Walking Company, will open a new location in South Portland, Maine, its first location in the state, on April 13. The 1,725 square-foot location will be located at The Maine Mall, 364 Main Mall Road…
