SGB Executive Outdoor
Saucony Launches New Branding and Marketing Campaign
Saucony, Inc. unveiled its new brand initiative and visual identity. The multi-faceted program is part of Saucony's offensive marketing strategy to “create the strongest running brand in the industry.” The new brand platform, that includes an updated
Lululemon Ups IPO Price Range
Just a couple weeks after slimming the size of its IPO from 18.2 million shares to 16.4 million shares, Lululemon Athletica Inc. said in a filing with the SEC that it now intends to seel its shares for $15 to $17 per share, up from earlier plans of $10 to
Nokona Back to Work One Year After Fire
Nokona Athletic Goods Company reports that all is well one year after it burned to the ground, the 70 year old building destroyed by fire. With nothing left standing but the casts to build the baseball gloves and the spirit of its employees, Nokona has re
Gramicci Expands Sales Team
Gramicci apparel has expanded its U.S. sales force with the addition of two outdoor industry veteran sales agencies covering the southeast and Great Lakes. The RoadDogs, lead by founder Paul Marsh will represent Gramicci in the southeast and Sam Powers, P
K2 Sports Hires New VP of Global Marketing
K2 Sports hired Mike Humes as vice president global marketing. Humes is experienced with all facets of business operations and marketing with major sports franchises in the U.S. and Canada. He previously served as the senior vice president and chief sales
New Balance and MLL Raise Funds for Wounded Warrior Project
Major League Lacrosse and New Balance combined to raise $53,308 for the Wounded Warrior Project (WWP), which is dedicated to bringing comfort and support to wounded servicemen and women and their families. New Balance provided 40 limited-edition camouflag
Play It Again Parent Sees 20% Q2 Top Line Gain
Winmark Corporation, parent company to Play It Again Sports recorded a 20.6% increase in net revenues for the second quarter to $7.6 million from $6.3 million for the same period last year. Net income for the quarter decreased 15.9% to $547,200, or 10 cen
JJB Faces Tough Comparisons Against World Cup
JJB Sports plc reported that total revenue for the first half ending July 15, 2007 declined 3.9% from the same period last year, with a comparable store sales decrease of 4.1%. However, excluding revenue from replica products, which was buoyed by the Worl
Bushnell Changes Hands in Private Equity Deal
MidOcean Partners, a private equity firm with offices in New York and London has signed a definitive agreement to acquire Bushnell Outdoor Products, in combination with the company’s senior management team, from Wind Point Partners. Bushnell’s senior mana
Crocs Inks Licensing Deal with MLB
Crocs, Inc. has expanded its sports licensing business by entering into an agreement with Major League Baseball Properties. The agreement, which covers both Crocs(TM) footwear and Jibbitz(TM) shoe charms, allows Crocs, Inc. to license the names and logos
Callaway Golf Anticipates Strong Q2 Results
Callaway Golf Company expects net sales for the second quarter to be approximately $380 million, representing a year-over-year increase of approximately 11%. Management also estimates that based on these sales levels, earnings per diluted share will incre
Sports, Inc. Reports Success at Athletics Show
Sports, Inc. reports its Athletics show, recently held in St. Charles, MO, was one of the group's most successful ever. “Order volume was up over 30%,” according to Todd Adams, athletics marketing director, while 189 member locations attended. Also a
GSI Commerce Opens Fulfillment Center
GSI Commerce Inc. announced that it recently opened a new, highly automated fulfillment center in Richwood, Ky. At 540,000 square feet, the state-of-the-art center is GSI's largest facility to date. At full capacity, Richwood will ship more than 110,
Kahtoola and Inov-8 Partner for Grassroots Race Series
Kahtoola and Inov-8 have partnered together to launch the Kahtoola Snow Series for Winter 2008. The Kahtoola Snow Series includes races and demos at nine alpine and Nordic locations nationwide beginning in January 2008. The Kahtoola Snow Series features c
Possible Port Strike Could Wreak Havoc With Fall Deliveries
The Ports of Long Beach and Los Angeles currently face a strike that could send ripples throughout the sporting goods industry possibly causing late deliveries of fall and back-to-school product. The International Longshore and Warehouse Union has threate
