SGB Executive Outdoor

Outdoor and Athletic Brands Push for Global Labor Standard

Adidas Group, Columbia Sportswear Co., Nike, REI, VF Corp. and Outdoor Industry Association were among the organizations to call Wednesday for a single standard for working conditions in the global apparel and footwear manufacturing sector…

Rockport Partners with Dress for Success

Rockport has partnered with Dress for Success as part of its fall 2015 #MyDailyAdventure campaign. The collaboration will support the international nonprofit's work in promoting the overall economic independence of disadvantaged women…

Nike Forms New Partnership with Flex

Nike Inc. announced a partnership with Flex, the global manufacturer, to accelerate Nike’s vision to bring advanced innovation to its manufacturing supply chain. Working together, Nike and Flex will deliver footwear innovation

Puma Signs Michael Bradley

Puma signed a long-term contract with soccer player Michael Bradley, the captain of the U.S. Men’s National Team…

Columbia Unveils Branding Initiative

Columbia unveiled “Tested Tough,” a new global branding initiative inspired by its Pacific Northwest heritage that again features Chairman Gert Boyle, and her son and Columbia Sportswear CEO, Tim Boyle…

Ugg Launches New Men’s Campaign

Ugg released its latest men's campaign Defeat The Season to support the brand's new lightweight, weatherproof boot collection featuring Treadlite by Ugg…

COBI GmbH Hires Verde Communicaitons

COBI GmbH, which is preparing to launch in the North American market in Spring 2016, hired Verde Brand Communications to promote its brand…