SGB Executive Outdoor
SGB 2024 Year in Review: Most Read Articles for the Year
Top reads included a piece at No.1 Most Read addressing Chiefs’ QB Patrick Mahomes’ cracked helmet during the playoffs in January, downsizing at Orvis, Yeti’s thought process on Mystery Ranch deal, HeyDude and Jelly Roll’s global partnership launch, and Nike, Inc. putting the band back together after appointing Elliott Hill as CEO in October 2024.
SGB 2024 Year in Review: A Shifting Market Impacts the Largest Active Lifestyle Brands
The top news trends for the year were primarily centered around turnaround efforts at some of the biggest public companies in the active lifestyle market.
SGB Year in Review: Remembering the Industry Leaders Lost In 2024
SGB Media remembers industry business leaders who passed away this year in the active outdoor space and acknowledges their contributions to the broader community.
SGB 2024 Year in Review: Executive Shuffle—Part Two
In part two, SGB Media highlights the notable executive leadership changes in the active lifestyle industry in the second half of 2024, from July 2024 to December 2024.
SGB 2024 Year in Review: Executive Shuffle—Part One
Rawlings, Brooks, Deckers Brands, Riddell, and SFIA were among companies and associations in the active outdoor lifestyle space that smoothly completed CEO transitions in 2024; however, the turnover for others was abrupt, headlined by two new leaders returning to Nike and at Under Armour.
SGB 2024 Year In Review: Active Lifestyle M&A—Part Two
SGB Media presents a roundup of M&A action in the industry for the second half 2024, including new deals struck or closed in the final days of 2024.
SGB 2024 Year In Review: Active Lifestyle M&A – Part One
While the active lifestyle industry again saw a number of smaller to medium-size acquisitions during 2024, major deals for the second year in a row were few and far between due to a combination of higher interest rates, an uncertain economy, and fewer consolidators. A roundup of M&A action in the industry for the first half of 2024.
EXEC: New Nike Inc. CEO Lays Out Pain Points Ahead and Plans to Re-Focus on Sport
The new CEO did not ride in on a white horse or a chariot as a conquering hero, but as a janitor, not unlike Mr. Earl, who realizes he has a big job to do but also has a clear mind on what must be done.
EXEC: Nike’s NA Q2 Footwear Down 14 Percent; Reduces Classics Share of Business
In North America, Nike Direct declined 15 percent, with Nike Digital down 22 percent and Nike stores down 3 percent.
Wholesale declined 1 percent. Nike said it took another step forward shifting the product portfolio by reducing the proportion of our business driven by the Classic Footwear franchises.
EXEC: Nike Inc. Q2 Reaction May Be More About the CEO’s Plan – Not Key Metrics
That plan has to include boosting innovation in a market that has embraced On, Hoka and a number of other nascent running brands that have taken share in the “technology as fashion” column, as well as brands such as Adidas and Asics that are taking share on the lifestyle side.
EXEC: UK Retail Sheds 225,000 Jobs in Five Years but Pay Growth Up 25 Percent
Pay growth at retail was said to be well above the national average at 8.5 percent in 2024, and up over 25 percent since 2021. The October Budget increases the National Living Wage by a further 6.7 percent, adding over £2.7 billion to retailer wage bills from April 2025.
EXEC: Clothing and Footwear Are Key Contributors to UK’s Growing Inflation
November’s figures were driven primarily by increased inflation rates of fuel, clothing, and footwear, according to the British Retail Consortium (BRC).
EXEC: Rapala VMC Names Cyrille Viellard Next President and CEO
Current President and CEO Lars Ollberg will retire on March 6, 2025. He has worked for the company for over 45 years. Incoming President and CEO Cyrille Viellard, who has worked at Rapala VMC since 2014, will assume the CEO role on March 7, 2025.
EXEC: Smartwool and Icebreaker Consolidate Distribution in Benelux
Smartwool has appointed Ideavelop BV as its exclusive distributor for the Belgium, the Netherlands and Luxembourg building on a 25-year relationship with VF Corporation sister brand Icebreaker.
EXEC: Perfect Moment Opens First Seasonal Store in Austrian Alps Ski Resort
The establishment of the Kitzbühel store, the fashionable winter ski resort in the Austrian Alps, follows the October opening of the company’s first seasonal retail location in New York City’s SoHo neighborhood.
