The Oberalp Group, which owns Salewa, Dynafit, Pomoca, Wild Country, Evolv, and LaMunt, has opened a new Pomoca brand headquarters in Chavornay, Switzerland, after three years of construction and a $13.5 million investment in the ski skin brand.
“Founded in 1933, Pomoca is a globally recognized Swiss company specializing in manufacturing ski touring skins and high-quality rubber soles. The Oberalp Group added Pomoca to its portfolio of mountain sports brands in 2011 and was committed to the idea that the company’s production should remain in Switzerland,” Oberalp said in a media release.
“Every brand needs a home, a place where it belongs. This applies not only to our brands Salewa in Bolzano (Italy) and Dynafit in Kiefersfelden (Germany), but also to to its portfolio of mountain sports brands in 2011 and was committed to the idea here in Chavornay in Switzerland,” said Heiner Oberrauch, president of the Oberalp Group. “In a unique place, the brand idea is combined with production excellence, resulting in great brand value in a single location.”
The new headquarters reportedly measures nearly 41,000 square feet and combines “modernity and sustainability.” It features open-plan offices, collaborative spaces and a fitness center. The company said, “new energy-efficient infrastructure includes heat pumps, dual-flow ventilation, active floor heating, and a 13,000-square-foot photovoltaic roof, promoting renewable energy use and eco-conscious operations.”
In addition, the Group reported, “Optimized production lines now enable a capacity of 500,000 units annually while ensuring high-quality standards.”
“The choice of Chavornay, near Lausanne, enables Pomoca to connect with the region’s innovation hub and benefit from collaborations with leading research institutions such as EPFL and Vaud’s higher education centers,” the Group noted.
In 2021, the Oberalp Group acquired the Velotex Weaving Company in Wermelskirchen, Germany, to verticalize the production of Pomoca ski touring skins. This reportedly gave the Swiss brand “control over a continuous supply chain, from woven yarn in Germany to finished ski touring skins in Switzerland.”
“This building in this precise location is more than just a factory; it’s the new heart of Pomoca, where our passion for the mountains and Swiss expertise come together to drive innovation,” said Josep Castellet, CEO od Pomoca. “This new space enables us to meet growing demand while implementing initiatives that ensure high-quality production aligned with our values and respect for the environment.”
Image courtesy Pomoca
