EXEC: Switchback Spring 2025 Through the Eyes of the Industry

It wasn’t all business as the outdoor industry embraced the new Switchback Spring community event in Nashville, Tennessee last week. Presenting a small photo montage from a great event for the outdoor industry to get behind:

The Rock Fight podcast team were live from the show floor featuring a number of industry and show luminaries.

Mountain Hardwear, a Columbia Sportswear Company brand, and team members Brian Dillman, Vicki Allen, Sablle Stahl, Matt Burbach, Seth Beiden (Sasquatch PR Agency), Erin Warren and 2012 SGB 40 Under 40 honoree and company CEO Troy Sicotte.

Currex, a Foundation Wellness brand, and a key sponsor of free access for SGB Update subscribers, had a busy show.

Paka Apparel worked with a local Nashville area farm to provide alpacas for their booth.

Marty Lillis, founder and CEO of Franklin Retail Solutions, was on hand to assess the new event.

The North Face, a VF Corp. brand, served as a show sponsor.

On right: Matt Powell, BCE Consulting; Todd Dalhausser, The North Face and Walt Shepard, BCE Consulting, catching up.

Teva, a Deckers Brands brand, had a strong presence.

Teva’s Steve McGowan and newly minted national sales manager Kris Versteegen at Switchback Event Spring laying out the new direction and expectations for the brand.

Merrell, a Wolverine Worldwide brand, served as a Show Sponsor.

Lifestraw had a great corner location.

Altra Footwear added to VF Corporation’s commitment to the show.

Arc’teryx, an Amer Sports brand, and the fastest-growing brand in the outdoor space.

Birkenstock was busy the entire show with the big dawg (and Dawg Pound denizen) TJ Kelly, senior U.S. sales director; Mike May, U.S. sales director; and a visit from Joe O’Neil, a partner at Tifoso, LLC.