Frasers Group plc, the UK-based parent of the global retailer Sports Direct, has expanded its partnership with MAP Active, a sports, fashion and distributor operating in South Asia, to launch Sports Direct in five new markets, with growth plans to open over 350 stores in the region long-term.
This latest strategic partnership between Frasers Group and MAP Active will expand Sports Direct further into Indonesia with entry into India, the Philippines, Thailand, Vietnam, and Cambodia.
“Leveraging Sports Direct’s leading sporting goods proposition and own brands, the Group will utilize MAP Active’s infrastructure, local expertise and distributed brands to position Sports Direct as the premier sports retailer in the region,” the company said in a media release.
With support from Frasers Group’s major brand partners, the company expects the expansion “to set a new benchmark for the sports retail sector in these markets.”
“We’re excited to announce further expansion of our successful partnership with MAP Active to five dynamic new markets where we see potential for long-term growth,” commented Michael Murray, CEO of Frasers Group. “Building on Sports Direct’s proven sports retail proposition and MAP Active’s market expertise, we look forward to growing our footprint and offering best-in-class brands to consumers in the region.”
V.P. Sharma, Group CEO, PT Mitra Adiperkasa Tbk said, “We are proud to deepen our partnership with Frasers Group, leveraging our extensive retail network and outstanding service to bring Sports Direct’s world-class offerings to customers across southern Asia. Our shared vision for excellence in sports retail will enable us to create immersive brand experiences, drive engagement, and set new standards for the industry in this vibrant region.”
Image courtesy Sports Direct/Frasers Group, plc
