GOfit, the operator of fitness clubs in Spain, has entered the Italian market, opening its first club in Turin, Italy, followed by new club openings in Milan, Bologna and other Italian cities.
After success in Spain, where GOfit has been using the Technogym Ecosystem, the group will start collaborating exclusively with the Italy-based Technogym in that country.
Through the agreement, Technogym will supply all GOfit centers with a complete Technogym wall-to-wall experience. This includes Technogym Checkup, “an AI-powered assessment station that uses advanced measurement technology to assess physical and cognitive conditions, providing a ‘Wellness Age’ metric and personalized training programs to optimize performance, said GOfit in a media release.
“Italy represents a strategic market for us, with a growing focus on health and wellness,” said Mario Barbosa, CEO of GOfit. “Our goal is to offer a complete fitness experience based on a scientific approach and innovative programs. The collaboration with Technogym allows us to guarantee the highest quality, design and innovation in our centers.”
Nerio Alessandri, founder and president of Technogym, noted of the partnership, “We are proud to continue, also in Italy, the collaboration with GOfit, a partnership successfully built over the years in Spain. The arrival of GOfit in our country will represent a stimulus for the entire sector, encouraging growth and the increase of professionalism and quality in the world of fitness and wellness.”
The opening of GOfit’s first gym in Turin, Italy will be inside the former renovated Flower Market at the end of summer 2025.
Image courtesy GOfit
