Perfect Moment, Ltd. has partnered with two additional sales agencies in Europe. The agencies are expected to focus on expanding the luxury active lifestyle and skiwear brand’s wholesale distribution to luxury retailers and boutiques, while complementing the company’s direct-to-consumer e-commerce business.
“These efforts are expected to significantly increase brand visibility, strengthen relationships with key buyers and help set the stage for strong growth over the coming year,” the company said in a media release.
The new sales agencies bring decades of experience in the luxury fashion industry. They are:
Bernd Schürmann – Named after its founder and director, the agency will focus on Germany, Austria and Switzerland (DACH region) to drive expanded distribution in one of Europe’s most significant outdoor markets.
“As experts in distribution and brand building in the DACH region, our firm welcomes Perfect Moment to our portfolio. We have been drawn to this iconic brand with its unique mix of history, dating back to 1984, and its fusion of retro-inspired, yet technically advanced skiwear in the world of designer fashion,” stated Schürmann. “Guided by the leadership of the entrepreneurial couple, Max and Jane Gottschalk—along with Jane’s inspiring design direction and the support of Rosela—we see tremendous potential in bringing Perfect Moment’s unique designs to our core customers in the DACH region,” added Schürmann.
New Look Fashion Deal – Led by Alex Delafonteyne, the Antwerp-based fashion agency will manage Perfect Moment’s wholesale distribution in Belgioum, the Netherlands and Luxembourg (Benelux), catering to French, Flemish and Dutch-speaking markets and increasing the brand’s presence among local customers.
Delafonteyne, the founder and CEO of New Look, commented: “The Perfect Moment brand embodies exceptional style, with bold graphics and a distinct character that builds upon an impressive legacy dating back to the ’80s. We are especially excited about Perfect Moment’s expansion into the outerwear market which has been inspired by its amazing success in the skiwear industry.”
“Adding to the other new agencies we’ve recently established worldwide, these new European partnerships help position us for long-term growth,” said Perfect Moment CEO Mark Buckley. “We see their extensive knowledge of their local markets also helping to broaden our brand’s appeal from the slopes to the city and pave the way to further extend our selling period year-round.”
Buckley said the company also sees these new partnerships helping the compnay to present luxury ski apparel on a global scale.
Perfect Moment’s recently appointed head of business development, Rosela Mitropoulos, commented: “I’ve been fortunate to witness firsthand the exceptional results these two agencies can deliver for premium and luxury brands. As we onboard them over the coming weeks, we will continue to manage our distribution strategy in-house to ensure that our sales partnerships are aligned with our vision and brand values and deliver sustainable results.”
The new sales agencies will begin to feature Perfect Moment’s collections in their fashion showrooms in Antwerp, Munich and Paris over the next several weeks. These new agencies join three other new sales agency partnerships for other key global markets, including CD Network for North America; TBrand, also known as Riccardo Grassi Showroom, for southern Europe; and Maison DixSept for Japan.
Image courtesy Perfect Moment, Ltd.
