JD Sports Fashion Plc, the parent of the JD, Hibbett, Finish Line, DTLR, and Shoe Palace retail brands in the U.S. and JD and others worldwide, has named Prama Bhatt a non-executive director on its Board of directors, effective September 23, 2024. Prama will join the Nominations and Remuneration Committees and the Board of JD’s U.S. subsidiary, Genesis Holdings, Inc.

JD said in a media release that Bhatt brings over 20 years of experience in omni-channel retailing, leading digital and e-commerce teams at Kenneth Cole Productions and Toys R Us. Most recently, Bhatt served as chief digital officer of Ulta Beauty, Inc., where she was reportedly instrumental in driving the company’s digital transformation and expanding its omni-channel presence. She also sits on the Compensation Committee and Board of Directors at Hormel Foods, Inc.

“I am delighted to welcome Prama to the JD Board,” commented Andrew Higginson, chair of the Board, JD Sports Fashion Plc. “Following the acquisition of Hibbett, Inc. earlier this year and recommendations made as part of the Board’s recent external evaluation, the Board undertook a thorough search process, led by the Nominations Committee and using an external search firm, to recruit a U.S.-based non-executive director to add that perspective and insight to Board discussions. Prama brings a wealth of relevant experience to the Board and, in particular, a deep understanding of the U.S. retail landscape.

Image courtesy JD Sports Fashion Plc, Prama Bhatt/LinkedIn