Mountain Trade Network (MTN), owners of the Listex, Listex Luxury and Sastex B2B trade shows, has acquired the London Snow Show brand from Raccoon Media Group, marking a milestone for the future of the UK snow sports industry.
Over the past four years, the National and London Snow Show brand has been synonymous with energizing the UK snow sports community. It offers a platform for enthusiasts, brands and industry professionals to connect over shared interest in winter sports.
“Raccoon Media Group’s development of the brand has laid a strong foundation and, now, with MTN at the helm, the brand is set to enter an exciting new chapter of innovation,” the company said in a media release.
Under MTN, the London Snow Show brand is expected to continue to evolve, maintaining its position as a community hub for the UK’s snow sports scene.
“Listex has more than doubled in size in the last three years and, since then, we’ve also launched Listex Luxury, which has also grown quickly to become a must-attend event for those working in the luxury snow sports industry,” said Babsi Lapwood-Gambrill, CEO of MTN. “With Sastex focusing on the summer alpine market launching in 2025 as well as taking over the London Snow Show this is an exciting period of growth for MTN. With such a great team in place we are confident of creating a wider range of must-attend events for the Mountain Sports Industry”.
The media release suggested that MTN’s experience and commitment to supporting the winter sports industry ensures that the brand will grow in reach and impact.
“By combining its expertise with the legacy built by Raccoon Media Group, MTN is dedicated to further strengthening the community, providing new opportunities for brands and continuing to inspire a love for winter sports across the UK,” said the company.
MTN will reportedly move forward with plans to serve the industry from a B2B and B2C platform, linking the London Snow Show with the Listex show.
Raccoon Media Group will reportedly continue to partner with MTN until the completion of the Snowbound Expo in Boston, MA.
“Having founded Listex to run alongside the London Snow Show, I’m delighted MTN has agreed to purchase The London Snow Show from Raccoon Media Group,” commented James Gambrill, founder of the MTN and Listex. “Raccoon has done a fantastic job of launching the event and bringing the Snow Show back to London after a gap of three years. I’ve personally been attending the London Snow Shows for over 25 years and know how important they are to UK skiers and snowboarders. MTN taking over this event with its incredible legacy to drive it even further forward into the future is very exciting, and I’m looking forward to a fantastic event in 2025.”
Mike Seaman, CEO at Raccoon Media Group, commented: “This is an incredibly exciting time for the brand, and we are looking forward to seeing how MTN will evolve and develop what we have built over the last four years. Community is central to the London Snow Show brand, and it feels like a natural next step for this event to be under the incredible stewardship of MTN and their passionate team.”
Image courtesy London Snow Show
