Intersport International Corporation GmbH (Group), which is among the world’s leading sporting goods retailers, has reported that calendar year 2024 closed with global omni-channel sales totaling €14.0 billion, representing an increase of 2.1 percent compared to 2023.
The company said is a media statement that, along with gradual growth in digital (e-commerce) sales, Intersport’s “vast network” of multi-format stores also grew by 83 doors to 5,464 doors in 42 countries around the world at year-end.
“Despite a challenging business landscape, the company saw particularly positive 2024 growth in its French, Italian and Swiss markets, as well as an upward trend in several specific categories, including Sportstyle, Football and Running,” the Group said. “By year-end, Q4 represented the strongest period for sales, although the largest increase in comparison to 2023 occurred in Q3, reflecting Intersport’s maximization of key events in the sporting calendar, such as the Olympic Games in France and the European Football Championship in Germany.”
“We are very happy to see positive results for 2024, which demonstrate the ongoing transformation and strategic growth we are pursuing across the Intersport Group,” said Corinne Gensollen, chairman of Intersport International Corporation GmbH. “We are equally optimistic for 2025, as we continue to collaborate closely with our many Intersport National Organisations to ensure we keep providing real value for our customers across multiple categories, thanks to our comprehensive range of products, brands and our Private Label Brands.”
Group Chief Commercial Officer Pierre Irelli said further priorities for the year ahead include strengthening Intersport’s Private Label brands, deepening partnerships with key Strategic brands, and collaborating closely with Intersport National Organisations to enhance the hyperlocal store network.
“While families remain integral to Intersport’s consumer base, our brand is also committed to engaging with the next generation through innovative specialist store formats, unique local activations, and impactful marketing initiatives – keeping us at the very heart of sport,” Irelli concluded.
Image/Infographic courtesy Intersport International Corporation GmbH
