Fenix Outdoor has acquired 30 percent of its local Fjällräven Brand retail partner, Arctic Fox s.r.o. Artic Fox runs six Fjällräven Stores and online businesses in the Czech Republic and Slovakia. Fenix Outdoor has an option to increase its ownership over time.
Arctic Fox has been a long-time strategic partner in the two countries.
“We have had strong collaborations with Lukas Liska, who will remain the majority owner of Arctic Fox s.r.o.,” the company said in a release.
“Lukas Liska and his team in Czech & Slovakia have done a fantastic job building the Fjällräven brand in the two countries over the years, in close collaboration with our local team from Fenix Outdoor Czech/Slovakia led by Country Manager Robert Klucka,” said Alex Koska, president, Fenix Outdoor. “At Fenix, we see this acquisition as a natural extension of our overall direct-to-consumer strategy of building a stronger owned-and-operated brand retail presence in Europe. We are looking forward to continuing our work with Lukas and navigating the future steps in the part of Europe”
The company said the transaction is not expected to have any significant financial effect on Fenix Outdoor’s consolidated accounts.
Image courtesy Fjällräven
