Montreal-based Ciele Athletics has officially launched in China through an exclusive operating partnership with Topsports, one of China’s leading sports retail operators.
The performance running brand said Topsports will oversee all aspects of the brand’s operations, including market promotion, channel sales and consumer operations. The company said the partnership with Topsports marks another milestone in the brand’s expansion.
“Known for its strong retail network and deep knowledge of China’s sports market, Topsports also partners with leading sports brands such as Nike, adidas, Hoka, Asics and Kailas,” Ciele noted in a media release. “Its growing focus on premium running brands includes recent launches with Norda and Soar.”
With Topsports’ support, Ciele will soon open its official online flagship stores in China and activate offline channels to reach the country’s fast-growing running community.
“We’re thrilled to partner with Topsports to bring Ciele Athletics to the Chinese running community,” said Jano Arabaghian, CEO, Ciele Athletics. “Their forward-thinking vision and deep expertise in the market make them an ideal partner as we enter this next chapter. Together, we’re excited to move people to movement in China and continue expanding the places where runners around the world connect with Ciele.”
Topsports VP of Brand Incubation Iain Ding added, “Ciele is a valuable addition to our growing running portfolio. With its iconic headwear, expanding product range and distinct yet inclusive design language, Ciele is uniquely positioned to connect with Chinese runners — supported by Topsports’ operational strength and deep market insight.”
Ciele Athletics was founded in 2014 by Jeremy Bresnen and Mike Giles.
Image courtesy Ciele Athletics
