Creatz, Inc., the parent company to South Korean golf technology company Uneekor, acquired a majority stake in the Carlsbad, CA-based putter brand Evnroll.
Creatz will acquire a 70 percent share effective immediately. The acquisition will see Uneekor expand its U.S. golf market footprint.
“We feel that Evnroll, as a 100 percent U.S. milled and technology-driven putter line, is a great fit for Uneekor’s precision analytics in the launch monitor space,” said Eddie Lee, chief sales and marketing officer of Creatz, Inc. “Together, Uneekor and Evnroll will represent the highest level of game improvement, encompassing the full spectrum of performance-enhancing technology from tee to green.”
Evnroll Founder and Chief Designer Guerin Rife will retain a 30 percent share and remain CEO and chief designer. Rife founded the business in 2016 with the models marked by its patented “SweetFace Technology” and has become the second-ranked brand in sales in the Korean putter market.
“Our mission remains unchanged,” said Rife. “Evnroll was founded on delivering forward-looking, real innovation and technology that enhances every aspect of putter design and performance. Uneekor has the same vision for full-swing analytics.”