Everlast Worldwide Inc. announced that Contrast APS, a new licensee partner for EVST, will introduce a series of Everlast-branded products to Denmark, Norway, Sweden, and Finland. The Denmark-based company will develop and sell Everlast sports bags, duffels, backpacks, sleeping bags, bed linens, beach towels, bean bag chairs, and back-to-school stationary items in the Scandinavian countries.
George Q Horowitz, chairman and CEO of Everlast Worldwide Inc., said, “This new licensee signals a strong endorsement of the Everlast brand in Scandinavia, and it further confirms our high level of brand awareness and growth potential throughout the world. Our licensing program is truly becoming global in scope, with deals signed during the past quarter for South Korea, Mexico, South Africa, Spain, Portugal and the Canary Islands. We will continue to seek strong licensing companies that will reflect the Everlast standard of quality in new markets and product categories.”
Ernst Holme, managing director of Contrast APS, stated, “We are excited to bring to Scandinavia the history and strength of the Everlast brand though a series of new products. While we believe that the largest selling items in this new licensing venture will be the sports bags, the breadth of new products will help Everlast increase its exposure to all sports enthusiasts.”
