Everlast Worldwide Inc. announced that it has expanded its relationship with Slace, S.A. de C.V. of Anahuac, Mexico to include Everlast-branded watches. Slace currently serves as Everlast's licensee for athletic and casual footwear and men's and women's underwear in Mexico. Watches produced by Slace will be sold through department, watch, and jewelry stores.
George Q Horowitz, chairman and CEO of Everlast Worldwide Inc., said, “Our licensing program continues to gain momentum. We are experiencing an expansion of our relationships with existing licensees, indicative of the success they are enjoying with the Everlast brand name as well as its universal appeal. We continue to demonstrate that the Everlast brand possesses tremendous staying power and versatility in terms of its applicability to various product categories.”
“The Everlast brand continues to enjoy a high degree of consumer recognition and awareness in Mexico, built in large part by the brand's tremendous heritage,” said Yulek Weingers, Slace president. “Our initial Everlast products were a resounding success with consumers and have emerged as mainstays in their respective categories. Given our considerable experience in the watch market, we expect that Everlast watches will enjoy a warm reception from consumers.”
