Fischer has announced the appointment of Brett Birkmire as sales representative for the South Eastern US. Birkmire will be responsible for Fischer Alpine and Nordic sales in AL, FL, GA, KY, LA, MD, MS, NC, SC, TN, VA, and WV.

Birkmire has worked for 7 years at Princeton Sports in Baltimore, MD. Most recently, he held the title of general manager, overseeing the daily operations of both Princeton stores. He’s well versed in hard goods buying, managing and training employees, and monitoring sales trends for stock management and reordering. Birkmire holds a Business Administration Marketing degree from Towson University of MD.

Apple commented, “Brett’s retail background will be a real plus for our dealers, he has a great understanding of the business issues that affect our retail partners. I’m very happy to have Brett supporting Fischer in the Southeast.”

Birkmire will be based out of Owings Mills, MD.