Eurobike’s Martina Rumschick will assume the newly created position of head of brand and content, effective September 1, overseeing the management of the brand, enhancing the show’s content and positioning the event in relation to its international competition.
“Martina Rumschick already has extensive professional experience with the leading trade fair for the bike and eco-mobility industry,” Eurobike said in a media release. “Since the founding of Fairnamic in 2021, she has already supervised Eurobike as a project manager, starting with the inaugural event in Frankfurt and has played a major role in shaping its development ever since.”
Rumschick began her career in 2014 at Messe Frankfurt, where she held various positions until 2021 when she joined Fairnamic GmbH.
“With the appointment of Martina Rumschick as head of brand and content at Eurobike, we are sending a clear signal for the growth strategy and are bolstering its international competitiveness. We are pleased to welcome her to this key position,” said Fairnamic Managing Director Stefan Reisinger. “With her extensive know-how, Martina Rumschick will make an important contribution to further expanding the brand and retaining its position as the leading global trade fair.”
Rumschick has a Master’s degree in Business Psychology from FOM University of Applied Sciences for Economics and Management and a Bachelor’s degree in Event Management from Baden-Wuerttemberg Cooperative State University.
The 33rd Eurobike will be held on the grounds of Messe Frankfurt from June 25-29, 2025.
Images courtesy Eurobike
