ESPN plans to sponsor the Level Playing Field campaign with DoSomething.org, the organization for young people and social change.
Beginning today through Oct. 31, young people across the country will collect gently-used sports equipment in their local communities to donate to underserved out-of-school sports programs in need. Contributors will be able to sign up here for tips on how to run their drive and will be able to find local organizations, such as Boys & Girls Clubs, local parks departments, among others, to drop off their equipment. Those who upload a photo of the sports equipment they collect will have the chance to qualify for a $5,000 scholarship.
“The high cost of sports equipment can be a significant barrier to entry, especially in underserved communities,” said Kevin Martinez, vice president of corporate responsibility at ESPN. “This drive will enable greater access to sports so that more young people can be inspired by the power of sports.”
Additionally, ESPN Social Media Correspondent Sarina Morales recorded a PSA encouraging fans to start a drive in their community. Morales’ role at ESPN is to engage younger sports fans through a variety of different media platforms.
“It’s frustrating to imagine all the sports equipment that’s hanging around not being used. With the launch of Level Playing Field, young people are making sure spare sports equipment goes directly to communities in need,” said Naomi Hirabayashi, Chief Marketing Officer at DoSomething.org. “The cost of equipment should never block a child’s ability to feel confident and healthy through sports.”
