Eric O’Toole, most recently general manager of Walmart’s Sports & Fitness e-commerce division, has been appointed president North America, Edgewell Personal Care Company.

At Walmart, he shaped Walmart’s online sporting goods business model. He joined, the e-commerce startup, in early 2016 to lead Sporting Goods on that marketplace-based platform before Jet’s acquisition by Walmart.

Prior to, Walmart’s spent 13 years at Groupe Danone where he held several senior positions, serving most recently as President Danone Waters of America, which featured Evian bottled water. O’Toole began his career at Nabisco/Kraft.

Rod Little, Edgewell’s president and chief executive officer, stated, “We are very excited to welcome Eric to the Edgewell leadership team. Eric has had an impressive career spanning branding, sales and marketing and other key executive roles across leading global consumer packaged goods companies as well as the largest retailer in the world. His extensive experience and digital expertise will be instrumental as we continue to innovate, reshape our portfolio and build a next-generation consumer products company. I am confident we will benefit from his background and expertise as we execute against our growth and value creation strategies.”

O’Toole commented, “Edgewell has a diversified portfolio of strong consumer brands, impressive intellectual property, strong R&D capability, and a talented team that has momentum. It is a powerful foundation for further innovation and consumer-centric brand building. I look forward to working with Rod and the team to capitalize on our opportunities and to create a world-class CPG company that drives sustained growth.”