Equip Outdoor Technologies promoted Jonathan Frederick to USA country manager for the Rab and Lowe Alpine Brands. Frederick was previously the US marketing manager for the company and help drive awareness and exposure for both brands.
“Jon has been with the company for five-years as US marketing manager and with his strong marketing and sales background is in a great position to further develop our sales and brand presence in the USA,” remarked Equip Outdoor’s CEO, Matt Gowar.
A Washington state native who now calls Colorado home, Frederick is an accomplished alpinist and backcountry skier.
Frederick said, “Rab and Lowe Alpine are positioned for great growth in the US market. We have amazing products and a committed team who believe in our brands. I am beyond excited to lead this team and continue the growth we have experienced in recent years.”
