Performance Equity Management, LLC (PEM), a private equity firm, has made a new investment in EoS Fitness (EoS) following the fitness chain’s May acquisition by private equity firm TSG Consumer.
PEM initially invested in EoS alongside BRS & Co. in 2015 through PDI III, and the transaction has proved to be one of the firm’s most successful deals to date.
As part of PEM’s ongoing involvement, the firm will invest in the next phase of EoS’ growth through Performance Direct Investments V (PDI V), which closed its final round in April 2025. The amount invested was not disclosed.
“We’ve been proud to support EoS Fitness as it scaled into a category leader, and we’re excited to continue that journey alongside TSG Consumer,” said John Clark, president of Performance Equity Management and EoS Board Member. “This transaction reflects the strength of the EoS management team and the value we strive to create for our investors. Our continued investment through PDI V underscores our conviction in EoS’ growth potential and long-term strategy.”
“Our investment in EoS through PDI III has delivered outstanding results for our investors, and the company’s performance is a testament to strong leadership, a compelling member value proposition, and operational discipline,” added Jeff Reals, managing director at Performance Equity Management. “We are thrilled to back EoS once again in its next phase through PDI V, as we see continued runway for growth and value creation.”
EoS Fitness operates over 175 locations, plans to open 28 more in 2025 and aims to surpass 250 by 2030.
Image courtesy EoS Fitness
