Enyce has reached an agreement in principle with Gina Group LLC to manufacture juniors and girls footwear and hosiery under the Enyce brand name.
The Enyce footwear line will include fashion athletics, vulcanized shoes, dress and casual, sandals, ballets, eva and rubber flip-flops for ladies and girls. The hosiery collection will include footless tights and legwarmers, as well as athletic and fashion athletic legwear. Both lines are to launch to the trade in August of 2007 and will be available to select department and specialty stores in February of 2008.
“Footwear and legwear are both very important elements of the Enyce girl's style. With a strong understanding of the target consumer and deep experience in our market, Gina Group is the perfect partner to create a new line that really captures the look and personality of the Enyce brand,” said Carmine Petruzello, president, Enyce.
Paul Kubie, vice president of Sales and Marketing at Gina Group, commented on the announcement: “We are excited to be working with Enyce to create footwear and legwear lines that reflect the evolving needs of the urban consumer. High-end inspired, dress-casuals is an important area to our consumer and we will bring this aesthetic to life with a collection for all of her wearing occasions.”
GinaGroup already has licensing relationships with Rocawear, Akademiks, O.P. and Voit.
