Engel USA, the leader in coolers and 12V refrigerator freezers announces
the appointment of Michael Dixon as Vice President of Business Development.

Dixon is now responsible for sales and marketing, including
strategic planning and forecasting, management of the company's domestic and
international sales efforts, as well as planning and execution of marketing
programs.

Dixon held executive sales and marketing positions with several prominent
marine brands, including Yamaha Marine, Lumitec and Navionics. While at Yamaha,
Dixon was in charge of the company's extensive saltwater promotional effort. In
that role, he forged productive relationships with hundreds of prfessional
saltwater fisherman and guides, worked closely with top tier editors and
writers, and managed an extensive network of associated vendors and suppliers.

“I'm looking forward to meeting new people in the hunting,
outdoors and off-road market segments,” says Dixon. “The appeal of
Engel products across all the outdoor enthusiast categories makes my job more
challenging – and much more interesting.”


Dixon is a graduate of Ohio University and holds a BBA in International
Business with a concentration in marketing. He resides in Jupiter, FL and is an
accomplished offshore fisherman and boater.

Engel USA markets the full line of Engel 12V/110V refrigerator/freezers in
North America, South America and the Caribbean. Its exclusive line of
roto-molded, high-performance Engel Coolers, capable of keeping the cold for 8
to 10 days, is marketed internationally.