Enduro Bearings inked a multi-year distribution agreement with Lusty Industries in Australia, strengthening its relationship with Performance Recreation Velo (PRV) in New Zealand. Lusty and PRV will stock Enduro’s product ranges, including the XD15 super stainless/ceramic hybrid bearings, Maxhit headsets and bottom brackets, and Directline derailleur pulleys.
“We are thrilled to be starting this relationship with Enduro Bearings. Founder Matt Harvey and his team have done an amazing job manufacturing some of the best quality bearings available, and we feel privileged to be their Australian distributor,” said Lusty Industries’ Managing Director Johnny McLean. “We pride ourselves on representing premium brands, and Enduro is the perfect fit for our retailers and us.”
In New Zealand, a strengthened partnership with PRV has reportedly expanded Enduro’s product availability to dealers and heightened consumer awareness of the company’s performance advantages.
“Enduro Bearings is recognized globally for quality and innovation. Their bearings are inside hundreds of the best cycling brands,” commented Tim Pawson, PRV’s CEO. “We are thrilled to continue as Enduro’s exclusive distributor in New Zealand and to have their support for New Zealand’s top road racing program. As a past and present racer, I am really excited to have one of our key brands partner with Bolton Equities Black Spoke.”
