Turner PR, a national public relations and digital media firm specializing in active lifestyle, outdoor, streetwear and fashion brands as well as travel, tourism and real estate, announced the addition of Australian footwear and apparel brand Emu to the agency’s fashion and lifestyle portfolio.

Turner will serve as the brand’s U.S. PR agency of record.

“Emu is a brand we are inspired by as it represents the lifestyle we lead as an agency,” commented Mariana DiMartino, senior vice president & managing partner of Turner PR.  “The brand brings elements of comfort, style, mobility and performance that define our niche. We are excited about this addition to our brand family.” 

A global apparel and footwear company based in Australia, Emu is dedicated to producing quality Australian merino wool and sheepskin products. Emu’s current product categories include women’s apparel, women’s footwear and kid’s footwear. Its brand ethos, “Ever Natural” is part of Emu’s new evolved brand identity that focuses on comfortable fashion, effortless style and natural fabrics. This brand refresh comes with three new lifestyle footwear collections: The Meadow, The Beach and The City; all of which will be introduced come Fall-Winter 2014.