Emerald Expositions, the parent of the Outdoor Retailer show, will debut The Outdoor Adventure X show next June at the Snowbasin Resort in Huntsville, UT. The show will include outdoor product demos for cycling, camping, climbing, hiking, and watersports.
The three-day consumer event, scheduled for June 16-18, 2023, is in collaboration with the Xcelerator division of Emerald and Lodestone Events, producers of the Overland Expo event series, and will take place the weekend of Emerald’s Outdoor Retailer Summer in Salt Lake City. Show attendees will have free access to the venue on June 18 for an industry day.
“We’re looking forward to the debut of Outdoor Adventure X next year and to offering outdoor brands new ways to engage one-on-one with consumers through enhanced experiential, educational and advocacy opportunities,” said Jeff Davis, group vice president, Emerald. “Building upon the incredible surge in outdoor participation and growth of the $689 billion U.S. outdoor industry, this public event will provide creative avenues for brands to launch and test products and for the local and Salt Lake communities and out-of-state visitors alike to experience the joys of outdoor adventure. We’re excited to work with Lodestone to bring this festival to life.”
“Outdoor Adventure X will be an experiential lifestyle event for the outdoor enthusiast,” said Lodestone Events Managing Partner Lindsay Hubley. “Like Overland Expo, the event will connect outdoor industry brands directly with the consumers they serve in a festival setting with camping, demos, clinics, food, and fun. The event will be anchored in education…and public lands advocacy.”
“We look forward to seeing everyone back in Salt Lake next year and are thrilled to have Outdoor Adventure X launching alongside Outdoor Retailer,” said Marisa Nicholson, senior vice president and show director for Outdoor Retailer. “This is a great new channel for brands to interact with the consumers that have played an important role in growing this community. It’s an opportunity for all of us in our industry to think beyond the walls of a convention center to find new ways to support each other and to interact directly with the growing number of outdoor enthusiasts.”
