ElliptiGo, a manufacturer of elliptical bicycles, has added to its sales and marketing teams.
Kate Cornelius joined the company as a territory sales manager, becoming the fifth TSM to serve the U.S. market. She is based in Portland, OR, and will cover the Northwest region, which comprises Washington, Oregon, Idaho, Wyoming, Montana and northern California.
“Kate’s ability to engage and support our retail partners, as well her ability to manage events and key activation opportunities, will be a game changer for our company in the northwest,” said Steve Burton, director of retail sales at ElliptiGo.
Djohara VandeCasteele joined ElliptiGo as a strategic marketing manager. Working out of ElliptiGo world headquarters in Solana Beach, CA. VandeCasteele will oversee the strategy for digital campaigns, monitor and report key success metrics and serve as point person for a range of marketing programs.
“Djohara’s experience in leading multi-channel campaigns throughout the full customer lifecycle will play an important role in our growth as we continue to boost market awareness and generate demand for elliptical cycling,” said Bryce Whiting, ElliptiGo vice president of global sales and marketing.
ElliptiGo recently celebrated its seventh anniversary. Last month, the company launched two new models, Arc 3 and Arc 24, bringing the total number of models available to six. ElliptiGo has also added 13 new retail partners so far this year, adding to its U.S. dealer network of more than 270 locations.
Photos courtesy ElliptiGo
