Ellesse has stepped into the luxury footwear space with its LSR sneaker campaign, which pays homage to its archival collections as a long-standing Italian sports fashion brand.
The campaign, featuring model Kit Price, DJ Fiona Zanetti, and content creator D’nieccio, was photographed in a 20th-century Italian villa. Butler Kit Price serves the LSR sneaker on a silver tray to Zanetti and D’nieccio, “the epitome of luxury.”
Celebrating Ellesse’s 65th anniversary, the LSR is rooted in the brand’s legacy within sports fashion, including its iconic Laser shoe, reimagined for today and featured in four main collections: Luxe, DNA, Archive, and Pop.
- Luxe offers three LSR colorways in Black, Off-White/Grey, and Off-White/Tomato, each in suede with laser deboss lines and a non-slip rubber compound.
- DNA offers the LSR in a future-facing design inspired by the Laser OG in two colorways: White/Royal/Silver and White/Green/Silver. The color and material combinations channel the OG palette of silver, electric blue, red, and outside green.
- LSR’s Archive style, rooted in Ellesse’s Laser OG sneaker, offers a minimal approach in two colorways: White/Anthracite and White/Red.
- Pop incorporates more pastel colors for unisex wear in four shades: Light Green, Light Blue, Tofu, and Lilac.
Designed and manufactured in Italy, the sneaker pays homage to Ellessee’s founder, Leonardo Servardio, who was passionate about quality and attention to detail in tailored sportswear and lifestyle.
The LSR has a sleek silhouette and prioritizes comfort and fit. It is available in-store and at selected retailers and will be available on the Ellesse website on September 26.
Image courtesy Ellessee
