Elevate Outdoor Collective, the parent company of the K2, Marker, Dalbello, Völkl, Ride Snowboards, Line Skis, Backcountry Access, Atlas Snow Shoe, Tubbs Snowshoes, and Madshus brands, has named its chief operating officer Josee Larocque as CEO, replacing John Colonna who is leaving the company to pursue other interests.
Larocque commented, “I am energized to have in this CEO role an expanded opportunity to bring all our Elevate team members into one global culture that has the ability to develop, innovate and deliver unmatched excitement and value to our customers. Our strength lies in our people and our ability to collaborate across design, engineering, manufacturing, operations, and our commercial teams who bring our products and our brands to life for our customers, giving them an overall best-in-class experience.”
Prevot added a note acknowledging Colonna’s departure, “We thank John Colonna for his many contributions, first as president of K2 and then as CEO of the full company. Most notably, on the product side of the business, he reinvigorated K2 Skis with the Mindbender series and also K2 Boots through many groundbreaking innovations. John also started the valuable process of bringing together our twelve leading brands into today’s Elevate Outdoor Collective.”
Images courtesy K2, Elevate Outdoor Collective
