Eleiko, the strength equipment supplier, appointed Magnus Nyberg as president of Eleiko USA. He joined the company after almost ten years at its headquarters in Sweden, most recently as global head of product range and supply.
“Since establishing Eleiko USA in 2010, we have seen tremendous growth in the U.S. market, which has become one of the largest for Eleiko in the last few years,” said Erik Blomberg, CEO, Eleiko. “Magnus joins the U.S. at an important time, and he will be instrumental in furthering our business strategy while maintaining relationships that have been a cornerstone of our U.S. business.”
Magnus began his career at Eleiko in 2013, joining its international sales team, as purchasing manager in 2016 and as Global Head of Product Range and Supply in 2018. Magnus works on both Eleiko’s Group Management team and Product Council.
“We are very excited Magnus has agreed to move his family from Sweden to Texas to join Eleiko USA as President and build on our continued success in the U.S.,” said Blomberg, who has held the President position for Eleiko USA for the past thirteen years. “Magnus joining our team allows me to focus on specific business development projects and maintain an advisory role.”
