Electric, the San Clemente, CA-based eyewear company, formed a partnership with surfer Noah Beschen.
Beschen, a resident of the North Shore of Oahu, honed his skills under the mentorship of his father, San Clemente local and former World Tour competitor Shane Beschen as well as the talented local contingent along the seven-mile miracle. Beschen also looked up to surfers like John John Florence, as well as Electric ambassadors Tai Van Dyke and Kala Alexander.
“Noah shows talent beyond his years. He is incredible in the air, matched by his silky rail work, and charges big Pipeline. There really aren’t many young surfers, if any that have what Noah has in his arsenal. I have been watching Noah for years and couldn’t be more excited to have him on the Electric surf team. He is the epitome of our mantra, ‘Style That Performs,’ and we look forward to seeing what he brings to the surf world in the coming years,” said Ian Foulke, global marketing director
“I am excited to join the Electric family! It’s awesome to be part of a company that supports my dream to surf and travel. I live on the beach and having good eyewear is key to saving my eyes from the hot Hawaii sun. I’m psyched on the brand image and the product quality and feel that they are a perfect fit for me. I look forward to my future with their support,” said Beschen.
“Having Noah join Electric is extra special for me. Having shared childhood memories with Shane and Gavin in San Clemente, Noah already feels like family,” said Electric CEO Eric Crane.
Photo courtesy Electric
