Eider, a leading maker of performance outerwear in Europe, has selected True North Brand Group as its public relations agency of record. True North will assist Eider with media relations, marketing communications and other PR activities in the US.
According to the company, “Eider USA, based in Richmond, Vt., specializes in hi-end expedition quality performance outerwear made with the most advanced materials. Founded in France in 1962, the mountains have been a timeless source of inspiration for Eider and this passion has fueled its brand values and inspired their designers to create unique and innovative products for people who share their passion for the outdoors.”
“We knew we needed an agency that could offer us a specific expertise with a focus on our industry and be as passionate about our business as we are,” said Gene Frederick, president of Eider, USA, “and True North Brand Group offers us exactly what we are looking for. We look forward to working with True North Brand Group.”
True North Brand Group specializes in providing solutions for athletic, outdoor and active fashion brands, by implementing unique publicity strategies aimed linking consumers and retailers to achieve sell-thru.
True North will implement a campaign that will assist the high quality apparel line in introducing new products to US consumers and bring Eiders brand message to the US market.
“Were delighted to have the opportunity to represent Eider and to assist them with the growth and expansion of both their retail and consumer base in the US,” said Mark Tedeschi, president of True North Brand Group.
Gigi de Young of True North will serve as Eiders account executive. “I am very excited about representing the Eider line,” said de Young. “Their product line is such a terrific combination of superior engineering, the highest level of technical fabrics and functional fashion designs.”
