Edwin Watts Golf Shops relocated and expanded its golf retail facility previously located in the Vestavia Hills section of Birmingham, AL. The new store, now located at 1694 Montgomery Highway in the Hoover section of Birmingham, officially opened to the public on August 24th, bringing an expanded new-look 6,000 sq. ft. facility to Hoover-area golfers and shoppers.
Highlighting the new location are a number of enhancements, including a new fitting simulator for irons and woods, an improved club repair center, and an enhanced apparel and shoe department. The new, customer-friendly store layout gives shoppers easy access to the freshest assortment of golf equipment & apparel, electronics and related golf accessories from top brands such as Callaway, TaylorMade, Titleist, FootJoy, adidas Golf, Cleveland, Cobra, Adams, Wilson, Champions Tour and others.
“We are thrilled to relocate to a new and improved store in Hoover,” said Barry Sullivan, Hoover Store Manager, Edwin Watts Golf Shops. “Our goal is to provide our customers with a first-class shopping experience, and the new simulator, club repair department and expanded assortment of merchandise, offers customers a one-stop shopping solution for all their golfing needs.”
The new Hoover location further enhances EWGS's stable of more than 90 domestic retail locations, and overall golf retail operation that features a popular eCommerce Internet business, along with the company's direct catalog sales business. The relocation comes on the heels of EWGS's recent agreement with Sears Holdings to create the first U.S. based “store-within-a-store” retail model for the golf industry. As a result, EWGS is opening 12 new service-oriented golf shops inside existing Sears stores at key locations nationwide in 2010.
