Edwin Watts Golf Shops, LLC announced the opening of a new store in St. Simons Island, GA. The grand opening festivities for the new Georgia shop, located at 230 Retreat Village, will take place from Friday, August 10 – Sunday, August 12, 2012, and will feature a host of interactive activities and product giveaways.

The new St. Simons Island Edwin Watts Golf Shop is fully equipped with the latest technology, including a launch monitor & club repair facility, and features a wide selection of golf equipment & apparel, electronics and related golf accessories from top brands such as TaylorMade, Callaway, Titleist, Ping, Mizuno, FootJoy, Cleveland, Nike, Adams, Cobra, Wilson, Champions Tour and others. This new store adds to the Company's stable of more than 95 domestic retail locations and enhances an overall golf retail operation that is supported by direct catalog sales and a popular eCommerce Internet business at www.edwinwattsgolf.com.

Additionally, as golf club and ball custom fitting remains a priority at all Edwin Watts Golf Shops, custom fitting experts are on hand to provide golfers of all ages and abilities with a superior fitting experience. In fact, Edwin Watts Golf store associates and field representatives from the leading equipment brands will utilize the Company's in-store launch monitor and swing analysis software to conduct custom fitting sessions, designed to properly fit a golfer with equipment that matches their unique swing, and which will help them improve their game.

“As we continue to explore markets for expansion, St. Simons Island is a natural fit, and we are excited to offer the local community and visitors to the area with a superior golf retail experience,” said John Watson, CEO, Edwin Watts Golf Shops.

Moreover, as the golf apparel market continues to enjoy steady growth, the St. Simons Island location features a wide selection of men's, women's and children's apparel from top brands such as Nike, Adidas, Oakley, Puma and more. Edwin Watts Golf's new E Whitley line, a fashionable, yet reasonably priced collection of women's apparel highlighted by performance polos, skorts, shorts, and the TGIF TOUR Apparel Line™, offering a stylish and economical collection of men's polo shirts and shorts, are also available.