Edelrid has formed an exclusive retail partnership with NetRush of Vancouver, WA to manage their brand on the Amazon marketplace.

The partnership will represent the German company’s full catalog of ropes, packs and other climbing gear on the Amazon marketplace. Edelrids’s selected NetRush’s  for its experience using the Amazon marketplace to grow not just sales but customer engagement.

“Edelrid wanted to partner with a passionate, knowledgeable company that understands the Amazon marketplace,” said Blair Williams, Sales & Marketing Director of Edelrid North America. “That is exactly what NetRush provides to their clients. As a manufacturer of high-end climbing gear, Edelrid has peace of mind knowing that NetRush is on the sharp end of the rope as our exclusive Amazon partner.”

“Our strategic model is based on a shared understanding of a brand’s story and customer base. We set out to do more than sell – we contribute to the brand by making sure millions of people using the marketplace see and experience Edelrid in a way that reflects the brand’s true identity,” said Brian Gonsalves, CEO of NetRush. “Working with one of the oldest existing mountain sports company in the world is an honor.”