Eddie Bauer LLC announced that John Spotts has joined the company as VP – licensing, international and corporate sales, where he will continue to expand the Eddie Bauer brand into new product categories and international markets.
Mr. Spotts joined Eddie Bauer from FranklinCovey Products, LLC where he was the SVP of international. Under Spotts' leadership, FranklinCovey was able to diversify its product mix through strategic licensing, as well as widen the geographic scope of its distribution licenses.
Prior to joining FranklinCovey, Spotts was SVP of brand licensing with The Sharper Image from 2006 through 2008. Spotts has also held senior positions with Equity Management, Inc., The Coleman Company and Woolrich, Inc.
“The reach our brand has through licensing and international partnerships is critical to our company,” says Neil Fiske, president and CEO. “John brings significant talent to our team and will be instrumental as we continue to align Eddie Bauer with partners that represent the same quality, value, service, and style that our brand upholds.”
Eddie Bauer products are available at approximately 359 stores throughout the United States and Canada, through catalog sales and online at eddiebauer.com.