EDCO Engineering BV announced that Paul Lew has joined the Swiss company as a partner and will establish and run its U.S. subsidiary in Phoenix.
Lew, cycling and carbon innovator, will expand and build the company’s line of cycling components, including their high-performance carbon and alloy wheels. Lew will work alongside Rob van Hoek, EDCO Engineering BV, CEO and owner, who purchased the Swiss cycling components company in 2007.
In addition, Lew will establish EDCO USA in Phoenix, Ariz. and serve as its CEO. EDCO USA will be a service center, assembly center and American headquarters for the company’s North American operations.
Paul Lew (left) will work along side EDCO Engineering BV CEO Rob van Hoek to expand the company’s line of cycling components and head up a new U.S. subsidiary in Phoenix.
“We are extremely excited to add the vast experience, and creative mind of Paul Lew to our company,” stated van Hoek, pictured here on the right with Lew. “With his contribution we add a key piece to the puzzle toward building a global leader in innovative cycling wheels and components. It has been my intention to expand into North America, and with Paul’s leadership we can now take our vision to the next level.”
A cycling innovator since 1989, Lew has focused on aerodynamic and carbon fiber technologies. He is best known for his radical Black Hole wheel in the mid-1990s, his breakthrough PRO VT-1 full carbon wheel in the 2000s, and currently his Dispersive Effect Termination aerodynamic wheel designs. Beginning in 2000, Lew designed, manufactured, and operated unmanned aircraft for multiple U.S. Government Agencies. He currently serves in an advisory role for the National Aeronautics and Space Administration – Unmanned Traffic Management (NASA-UTM), and Skyward, a cloud-based drone operations management tech company.
In 2003, Lew re-designed, and guided in-house manufacturing for the Shimano carbon wheel program, and over his career he’s created wheels for Olympic medalists and World Champions. Lew became Reynolds Cycling’s director of technology and innovation in 2008, directing the design and engineering program until his recent decision to join forces with EDCO.
“Joining EDCO means that I am joining an iconic brand with a professional cycling heritage dating back to 1902,” said Lew. “Under the leadership of Rob van Hoek, EDCO has made a steady resurgence as an important brand in world of professional cycling. He has a brilliant and curious mind, and he is always pushing for new innovation. We’re excited about pushing the limits of cycling components together!”
Lew can be reached at +1 702-374-5516 or paul@edco.ch, while Van Hoek can be reached at +31-653980317, or rob@edco.ch.
Engineering BV Edouard Dubied & Company (EDCO) was created in 1867 in Couvet, Switzerland. The Swiss cycling company expanded into cycling components in 1902, with Presta valves being their first cycling product. In the 1990’s, EDCO created bottom brackets with industrial bearings, high-quality headsets, hydraulic brake levers with index-shifting. They are best known for innovative Swiss-made hubs, wheels and the brand continues to expand with new offerings like the Multisys cassette rotor which fits sprockets of all systems and the MonoBlock one piece steel 11S cassette that transforms a 10-speed wheel into an 11-speed wheel.
